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5 Essentials for writing a digital marketing strategy (2019)

In today’s digital landscape, every business with online presence must have online marketing concepts and strategies in place. Learn how to write using these best practices.

There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. The only question now is how to best serve it up.

Your business’s success depends on the correct and right type of strategy. The result is obvious; higher sales, new customers, and long-term growth.

It’s now a marketing strategist’s job to stay ahead of the digital marketing curve, keep up-to-date on trends, and break through the clutter. Here are 5 tips to learn how to create a digital marketing strategy and optimize it.

1.  Focus on client needs rather than fancy odds and ends

“Most business owners and marketing strategists focus on spending on advertisements and acquiring web traffic to drive quick revenues but lose sight of the customer” says Scott Hartman, former Advertising Manager of The Mississauga News and The Brampton Guardian.


Building your web presence and developing your products or services, can easily distract you from the customer you wish to target.

Just a few improvements in conversion rates, email capture, click-funnel and retargeting can pay huge dividends. You’ll acquire and retain customers more cost-efficiently and keep money in your coffers for higher-risk marketing strategies.

2. Review and update your SEO regularly. 

You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you’re offering.

Regularly updated content is viewed as one of the best indicators of a site’s relevancy. Audit your content on a set schedule. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

3. Importance of blogging as a lead generation tool.

Marketers, who prioritize blogging, are 13 times more likely to enjoy positive ROI.

Posting relevant and valuable posts that educate your customers on your product or service and the industry it’s in, you position yourself as a go-to resource in your audience’s time of need. Understanding digital content marketing is an essence while writing a blog.

In fact, companies that have embraced blogging receive 97% more links to their site. And, as we all know, inbound links are one of the most important factors Google takes into account when ranking your website.

Further, blogging gives your brand a voice, and 91 percent of consumers say they are more likely to buy from a brand that is authentic rather than generic.

4. You can’t afford to ignore email as a promotional tool. 

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

At least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 4400%.

Emails keep your audience engaged across platforms, which in turn helps keep your brand top of mind.

5. Marketing Through Social Media is a Must For Every Small Business. 

Social media is an essential piece of your effective internet marketing strategies. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. The first step is to find out what platforms your audience uses before you start your targeted digital marketing campaign. Engage with your audience on social media by starting conversations and responding to both praise and grievances.

Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users. Sixty-seven percent of consumers use social media for customer service inquiries, so make sure that you become a part of that narrative so that you can direct it to a positive outcome.

Marketing Tip in today’s digital landscape

Even if a desktop version of your marketing content looks great, make sure all your marketing campaigns are mobile friendly. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely they are to purchase.

By Azam Baqa
@baqacreatives
Oct. 7, 2019

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